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Team Overview:

The Marketing team is split between the Las Vegas, Irvine, London, Tel Aviv and Sofia offices and is responsible for growing as well as supporting a number of simulated gaming and real money gaming marketing programs on behalf of our worldwide B2B partner casinos. The team is central to the global real money gaming and simulated gaming strategies.

Job Purpose:

GAN is looking for a CRM Coordinator to support our US based Real Money Gaming (RMG) player retention strategy in the development and execution of our CRM player retention & player re-engagement strategies for both Casino and Sports verticals. This role reports into the CRM Manager for RMG, and is central to the growth and revenue performance of our US RMG partners. The successful candidate will support a broad variety of campaigns aimed at improving the retention and re-engagement performance (ultimately affecting revenue) of the online RMG player life cycle across our US suite of real money gaming websites.

This position is ripe for someone looking to move into the exciting and highly innovative industry of iGaming, and take the next step in their career.

Description of Job Responsibilities:

  • We’re numbers focused and so will you be. Primarily, the CRM Coordinator, RMG will support the successful delivery of existing player revenue against set targets. Secondarily, you will be responsible for player engagement KPI’s for our broad customer base, including DAUs, conversion rates, GGR, NGR, Bonus/GGR %, retention, and churn rates
  • You will assist in the development of a tailored Player Relationship Management scheme through deep segmentation, predictive modelling, promotions application and communication strategies
  • You will be working alongside the Retention Team to execute multi-channel marketing campaigns through a variety of channels, such as Email, on-site popups, on-site inbox messages, SMS & push messaging
  • You will ensure application of brand consistency across all marcomms
  • You will provide regular reports for all your retention and re-engagement marketing activity which demonstrates the business impact e.g. open rates, click through rates, ROI etc.
  • Other duties as assigned


Personal Skills:

  • Bright and willing to learn: We’re looking for a hungry individual who wants to work in a team of iGaming digital marketing experts and learn the trade using cutting edge marketing tools
  • A clear and concise communicator
  • Able to demonstrate good business acumen
  • Educated to graduate level within a relevant area
  • Flexible to the changing needs of the business
  • Curious and willing to challenge the status quo – we’re looking for future digital leaders and those with ambition

Technical Skills:

  • 1+ year experience in a CRM / online marketing position, focused on customer retention
  • Digital tech-savvy: You will have an interest in marketing technologies and the emerging trends in their usage
  • Experienced in working with one of the following ESPs, Salesforce, Exact Target, Silverpop; Mailchimp or similar
  • Experience working with a CRM Tool (such as Salesforce Marketing Cloud, Optimove, or similar) not essential but highly regarded
  • HTML experience not essential but highly regarded
  • Highly numerate with good proficiency in Microsoft Excel
  • Confident in presenting internally to stakeholders at all levels of the organization
  • Strong emotional IQ (EQ) and demonstrated ability to create relationships with new people quickly and easily and manage those relationships effectively over time
  • Ability to thrive in a fast-paced, deadline-driven environment
  • Self-motivated and solution-oriented
  • Highly organized with strong attention to detail and follow-through
  • Excellent oral and written communication skills
  • Ability to plan strategically, but stay on top of tactical execution
  • A Bachelor’s degree from an accredited university – an advantage

Travel Requirements:

This role requires very little travel.  A trip to London for one-off training might be required. Travelling in the US to visit clients might take place a few times a year.

GAN operates in a highly regulated environment, and candidate may be required to obtain an occupational gaming license in one or more U.S. states, which includes an application of personal data, a criminal and credit check, and fingerprints.  GAN will cover all costs and provide access to an Identify Protection program.    

Or, know someone who would be a perfect fit? Let them know!

Sofia, Bulgaria

Blvd "James Bourchier" 76a
1407 Sofia Directions View page

Why work with GAN?

An opportunity to work and build a career in an established multinational company with a start-up feel and community.

  • GANtastic Culture

    We are a group of hard-working, smart individuals from all around the world. We value a healthy work/life balance, providing flexible work hours while offering a fun, lively, and supportive work environment - including activities like zoom happy hours and employee-friendly competitions (just wait until you submit your pet photos, talent videos, and written stories for prizes). We believe in helping the company flourish by championing each other's personal and professional growth.

    At GAN, you're more than just an employee - you're family.

  • Compensation and Benefits

    Competitive total compensation package - including generous Holiday (EU) / PTO (US) programs and company paid Bank Holidays (EU) / Holidays (US).

    Benefit packages are dependent on the country, as some countries have healthcare through the government. In addition, GAN offers pension plans (EU) / 401(k) matching (US), paid maternity and paternity leave, and health and wellness coverage in the US (including medical, dental and vision, HSA, short-term and long-term disability insurance, and life insurance).

  • GAN Perks

    Fitness, gym, and sports reimbursement programs or vouchers, payday drinks, social events and competitions, employee referral bonuses, and much more are perks.

  • Equal Opportunity Employer

    GAN is committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the military and armed forces, or any other basis protected by country, federal, state, or local law. We are fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences, and values.

GAN Workplace & Culture

GAN offers an empowered work environment that encourages creativity, initiative, and professional growth. We provide a competitive salary and benefits package. 

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