Product Owner - Retail Sportsbetting

Scroll to content

Gan Overview

GAN was created in 2002 and initially provided real-money and free-to-play products for some of the biggest gambling operators within Europe. However, in 2012, we pivoted our strategy to focus on the US and were one of the first companies to supply games, technology, and other services to licensed casino operators across multiple States. In 2018 the US Supreme Court ruled to lift ‘PASPA’ and allow individual states to permit and regulate legal sportsbetting, for both retail and online/mobile. Since then, 21 States have legalized sports wagering, with many more likely to follow in 2021 and beyond, with over $25 billion legally wagered so far. GAN has been at the heart of this success, powering many of the biggest names in US wagering and casinos. 

In 2020, GAN acquired Estonian-based online bookmaker Coolbet ( and is now in the process of integrating its industry-leading sportsbetting platform to make these services available to current and future GAN clients. Coolbet’s B2B sportsbetting platform will be a ground-breaking addition to our existing B2B casino services and will continue GAN’s strategy of providing best-in-breed products that have Responsible Gambling at their core.

GAN is now listed on the NASDAQ and has over 500 employees across 5 countries. We have an exciting future ahead and our new sportsbetting B2B platform, both for retail and online/mobile, will be at the centre of our expansion.

Team Overview:

This role would join the growing global based team where the successful candidate will enjoy working in a dynamic, fast-paced and exciting environment. The Product team is located in Bulgaria, UK, and the US, and GAN operate a flexible working policy.

Job Purpose:

GAN is looking for a Product Owner with strong experience of building sportsbetting solutions, especially for use in retail, to join the team at the start of GAN’s entry into the retail sportsbetting market. The successful candidate will work closely with the Product team and all other functions and departments within GAN. The initial work will involve defining the retail sportsbetting roadmap from a ‘blank page’ and prioritising work streams for GAN development teams. Taking responsibility for the workflow and product backlog, the Product Owner will be expected to deliver to timescales, budgets and criteria set by the business while continuously looking to build an industry-leading retail sportsbetting solution. In addition, you will play a key role in supporting the successful launch with B2B partners, plus creating and prioritising BAU changes and product enhancements from multiple clients. Reporting to the Head of Product and working closely with the rest of the Product team, you will cooperate with key stakeholders and keep them abreast of the progress of the projects at hand, communicating updates clearly as and when required. You will also work closely with the Coolbet team in Estonia to align the retail sportsbetting solution to existing B2C online features, as well as play a key role in liaising with GAN sales and marketing teams within the US. You will be comfortable in working with third-party suppliers and have experience in dealing with B2B customers and their needs.

You will have a strong background in a similar role and experience of working directly with in-house software development and third-party vendors. Proficient at managing backlogs in Jira with a solid knowledge of Agile, you are a proven product owner preferably with experience of working in the gaming and gambling industry. Experience of working on sportsbetting solutions is essential, and further experience of creating retail sportsbetting technology is preferred.

In return we offer an excellent opportunity to join a dynamic, fast paced business in a role that is key to the continued success of GAN. Alongside an ability to gain valuable experience within the Product team, we will offer flexible working plus a competitive salary, discretionary performance bonus and company benefits

Description of Job Responsibilities:

  • Plan and execute new product development from conceptual stages through the full product lifecycle of retail sportsbetting solution
  • Define product requirements and product vision
  • Collaborate with developers, designers, project managers, key stakeholders and other teams (both internal and external) to gather requirements and customer needs
  • Own the product roadmap and backlog with the ability to write clear, concise user stories
  • Co-write acceptance criteria with members of the development team,
  • Prioritize product backlog items to meet business requirements
  • Liaise with third-party suppliers and B2B customers
  • Attend and contribute to sprint meetings
  • Represent the team and communicate progress and achievements against KPIs and OKRs
  • Be an advocate for the product vision and understand how it fits into company goals
  • Other duties as assigned


  • 2+ years’ experience in a product owner role
  • Working knowledge of SSBTs and/or ePOS desirable
  • Proven track record of managing all aspects of a successful product throughout its lifecycle
  • A team player with excellent communication skills, able to collaborate with key stakeholders
  • Skilled at working effectively with cross functional teams in a matrix organisation
  • Ability to manage agile, cross functional development teams, with strong estimation and planning capabilities, scheduling functional and non-functional requirements
  • Organised with strong problem solving skills and with an excellent work ethic
  • Outgoing, positive attitude and forward thinking
  • Ability to work effectively in a fast-paced environment with changing priorities
  • Gaming/Gambling experienced preferred, with particular preference of working with retail sportsbetting technology
  • An understanding of how retail sportsbetting works, with further preference of understanding of the US retail sportsbetting market
  • Strong emotional IQ (EQ) and demonstrated ability to create relationships with new people quickly and easily and manage those relationships effectively over time
  • Ability to thrive in a fast-paced, deadline-driven environment
  • Self-motivated and solution-oriented
  • Highly organized with strong attention to detail and follow-through
  • Confident, strategic thinker
  • Strong presentations skills
  • Demonstrates ability to adapt to various Client corporate cultures
  • Excellent oral and written communication skills
  • Ability to plan strategically, but stay on top of tactical execution

Travel Requirements:

This role may require frequent travel to other European offices (e.g., Bulgaria, Estonia) as well as travel to the US, to interact with both US-based GAN staff and existing/potential retail sportsbetting clients.

GAN operates in a highly regulated environment, and candidate may be required to obtain an occupational gaming license in one or more U.S. states, which includes an application of personal data, a criminal and credit check, and fingerprints.  GAN will cover all costs and provide access to an Identity Protection program.    

Or, know someone who would be a perfect fit? Let them know!

89145 Las Vegas Directions View page

London, UK

70 Newcomen St
SE1 1YT London Directions View page

Why work with GAN?

An opportunity to work and build a career in an established multinational company with a start-up feel and community.

  • GANtastic Culture

    We are a group of hard-working, smart individuals from all around the world. We value a healthy work/life balance, providing flexible work hours while offering a fun, lively, and supportive work environment - including activities like zoom happy hours and employee-friendly competitions (just wait until you submit your pet photos, talent videos, and written stories for prizes). We believe in helping the company flourish by championing each other's personal and professional growth.

    At GAN, you're more than just an employee - you're family.

  • Compensation and Benefits

    Competitive total compensation package - including generous Holiday (EU) / PTO (US) programs and company paid Bank Holidays (EU) / Holidays (US).

    Benefit packages are dependent on the country, as some countries have healthcare through the government. In addition, GAN offers pension plans (EU) / 401(k) matching (US), paid maternity and paternity leave, and health and wellness coverage in the US (including medical, dental and vision, HSA, short-term and long-term disability insurance, and life insurance).

  • GAN Perks

    Fitness, gym, and sports reimbursement programs or vouchers, payday drinks, social events and competitions, and employee referral bonuses.

  • Equal Opportunity Employer

    GAN is committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the military and armed forces, or any other basis protected by country, federal, state, or local law. We are fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences, and values.

GAN Workplace & Culture

GAN offers an empowered work environment that encourages creativity, initiative, and professional growth. We provide a competitive salary and benefits package.




Already working at GAN?

Let’s recruit together and find your next colleague.


Applicant tracking system by Teamtailor