Director, Sportsbook Marketing

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Team Overview:

The Marketing department members are split between the Las Vegas, Irvine, London, Tel Aviv and Sofia offices and is responsible for Corporate Marketing, as well as supporting a number of simulated gaming and real money gaming marketing programs on behalf of our worldwide B2B partner casinos. This team is central to the Sportsbook and iGaming operations and U.S. strategies, and is therefore growing quickly

 Job Purpose:

The Director, Sportsbook Marketing leads GAN’s Marketing efforts in sportsbook. He is in charge of planning and overseeing the day-to-day sportsbook marketing activities GAN executes on behalf of its B2B clients

 Description of Job Responsibilities:

  • Plan, drive and oversee overall sportsbook Marketing calendar for GAN’s B2B partners
  • Work with Trading, Acquisition and CRM teams to create and execute tactics for promotions aimed at acquiring and retaining customers
  • Work with the Marketing Services team to define and execute offline and cross-sell on-property campaigns
  • Own and manage the offline sportsbook Marketing budget
  • Analyze and report internally and externally on the performance and targets, working with the BI team
  • Work with other Marketing teams and Product in order to suggest product and tools enhancements for online sportsbook

 Professional Requirements:

  •  5+ years of Sportsbook marketing experience either on-property or online required, including a decent hands-on work with trading teams on marketing campaigns
  • Demonstrate strong understanding of US sportsbook environment, media, audience and  challenges, marketing strategies and products
  • Knowledge in offline marketing – TV, radio, billboards, etc.
  • Highly analytical and numbers driven
  • Strong emotional IQ (EQ) and demonstrated ability to create relationships with new people quickly and easily and manage those relationships effectively over time
  • Ability to thrive in a fast-paced, deadline-driven environment
  • Self-motivated and solution-oriented
  • Highly organized with strong attention to detail and follow-through
  • Confident, strategic thinker
  • Strong presentations skills
  • Proven ability to be financially accountable (with client and agency budgets)
  • Demonstrates ability to adapt to various Client corporate cultures
  • Excellent oral and written communication skills
  • Ability to plan strategically, but stay on top of tactical execution

 

Travel Requirements:

Some US travel would be required



Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

89145
89145 Las Vegas Directions View page

Irvine, CA, US

92606 Irvine Directions View page

Miami, FL

360 NW 27th St
33127 Miami Directions View page

Why work with GAN?

An opportunity to work and build a career in an established multinational company with a start-up feel and community.

  • GANtastic Culture

    We are a group of hard-working, smart individuals from all around the world. We value a healthy work/life balance, providing flexible work hours while offering a fun, lively, and supportive work environment - including activities like zoom happy hours and employee-friendly competitions (just wait until you submit your pet photos, talent videos, and written stories for prizes). We believe in helping the company flourish by championing each other's personal and professional growth.

    At GAN, you're more than just an employee - you're family.

  • Compensation and Benefits

    Competitive total compensation package - including generous Holiday (EU) / PTO (US) programs and company paid Bank Holidays (EU) / Holidays (US).

    Benefit packages are dependent on the country, as some countries have healthcare through the government. In addition, GAN offers pension plans (EU) / 401(k) matching (US), paid maternity and paternity leave, and health and wellness coverage in the US (including medical, dental and vision, HSA, short-term and long-term disability insurance, and life insurance).

  • GAN Perks

    Fitness, gym, and sports reimbursement programs or vouchers, payday drinks, social events and competitions, and employee referral bonuses.

  • Equal Opportunity Employer

    GAN is committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the military and armed forces, or any other basis protected by country, federal, state, or local law. We are fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences, and values.

GAN Workplace & Culture

GAN offers an empowered work environment that encourages creativity, initiative, and professional growth. We provide a competitive salary and benefits package.

 

 

 

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