CRM Manager
Recruiting from US Remote (Eastern Time Zone preferred)
The Job in a Nutshell
In this role, you’ll own and drive the Simulated Gaming retention and monetization strategy, leading the execution of high-impact CRM campaigns and player journeys. You’ll manage and develop a growing CRM team, work closely with Marketing, Product, and key stakeholders across our international offices, and ensure CRM initiatives are delivered consistently and to a high standard. If you enjoy balancing hands-on CRM execution with people leadership and strategic thinking, this role offers a real opportunity to make an impact.
A Sneak Peek into Your Role
Plan and execute the CRM strategy across retention and monetization for multiple Social Casino brands.
Lead and develop the CRM team, ensuring strategies are executed consistently and to a high standard of quality.
Analyze, optimize, and continuously improve CRM journeys, identifying new opportunities for growth.
Use player insights and behavioral data to design journeys that deliver great player experiences and strong ROI.
Collaborate closely with internal and external stakeholders to deliver engaging, well-timed, and flawlessly executed CRM campaigns.
You’re good at
You bring 4+ years of experience in a CRM role within the iGaming industry, with a strong focus on player retention, ideally including experience with Social Casino or Simulated Gaming products. You also hold a Bachelor’s degree from an accredited university.
You have at least 2 years of people management experience; leading remote teams is a plus. A Bachelor’s degree from an accredited university is required.
You have a background in marketing and a proven ability to plan and execute CRM and campaign strategies based on customer needs, local market habits, and player profiles, supported by hands-on experience with CRM tools.
You’re comfortable working with a variety of stakeholders, acting as a trusted partner and adapting easily to different client and corporate cultures.
You can communicate complex ideas clearly and confidently to both internal teams and external partners.
You’re a confident, strategic thinker who enjoys balancing high-level planning with hands-on execution.
You’re highly organized, proactive, and solution-oriented, with strong prioritization skills and the ability to thrive in a fast-paced, deadline-driven environment.
You’re flexible to occasionally adjust working hours to collaborate with international teams.
Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.
Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!
Recruitment flow
Interview - Task - Second Interview - Offer
Start date: ASAP
Salary: $95 000 - $135 000 annually
Recruiting from US Remote (Eastern Time Zone preferred)
Applications are open until we find the one - take the leap and apply now!
We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!
Location
U.S remote
- Department
- Marketing
- Locations
- U.S Remote
- Remote status
- Fully Remote
About GAN
GAN is an innovative developer and supplier of gaming content as well as B2B gaming software systems. As a global, technology-first operation, we foster a workplace rooted in respect, collaboration, creativity, and continuous learning. We value ownership, open communication, and diverse perspectives, and we encourage our people to challenge ideas, grow their skills, and make a real impact together.
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