GAN is seeking a VIP Manager to own and grow our highest-value player segments across our SIM (play money) gaming platforms. This role is responsible for driving retention, engagement, and revenue performance within our VIP player base.

This is a highly hands-on position that blends direct player engagement with strategic CRM execution. You’ll build meaningful 1:1 relationships with VIP players, execute targeted campaigns, and make data-driven decisions on bonuses and comps that directly influence player behavior.

Reporting to the CRM Manager, you will serve as the primary owner of VIP performance across all properties.

Core responsibilities

• Own and manage the VIP player segment, with a focus on retention, engagement, and revenue stability

• Build and maintain direct relationships with VIP players through email, chat, and CRM channels (SMS/push), with potential phone outreach over time

• Plan and execute targeted CRM campaigns tailored to VIP segments based on behavior, value, and lifecycle stage

• Monitor player activity daily and proactively intervene to prevent churn or declines in engagement

• Design and manage personalized offers, including bonuses, free chips, and comps, with full ownership of allocation decisions

• Identify opportunities to increase player value through upsell, cross-sell, and engagement strategies

• Develop strategies to convert high-potential players into VIPs

• Reactivate dormant or lapsed VIP players through targeted outreach and incentives

• Collaborate cross-functionally with CRM, Product, and Analytics teams to enhance the VIP experience

• Track and report on key VIP metrics, including retention, revenue, and player progression

Experience and key competencies

• 3+ years of experience in iGaming, online casino, sports betting, or a related gaming environment (online casino experience preferred)

• Proven experience managing VIP or high-value player segments

• Strong understanding of player behavior, retention strategies, and monetization in gaming environments

• Hands-on experience executing CRM campaigns across email, SMS, and push notifications

• Comfortable with direct, 1:1 player communication and relationship management

• Data-driven mindset with experience managing bonuses, comps, and incentives

• Highly proactive with strong ownership and attention to detail

• Analytical thinker with the ability to identify trends, risks, and growth opportunities

• Ability to work independently in a fast-paced, evolving environment

• Flexibility to respond to critical VIP needs outside of standard business hours when necessary

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our benefits, Your happiness

• Recharge with our comprehensive PTO program and company-paid holidays, ensuring you have time to rest and recharge.

• Enjoy peace of mind with our paid parental leave, supporting you through the joys of parenthood.

• Prioritize your well-being with extensive health, dental, and vision coverage.

• Benefit from financial security through our short-term and long-term disability insurance, as well as life insurance.

• Plan for your future with our competitive 401(k) matching contributions.

• Enhance your professional growth with our robust Supplemental Training Program, which includes training sessions and company-wide knowledge-sharing opportunities.

• Thrive in a culture that values innovation and independence, celebrating success in a diverse and multicultural environment where you’ll collaborate with talented professionals from around the world.

Salary range: $65,000 – $90,000, with final offer based on experience, particularly within VIP management, CRM strategy, and iGaming.

Recruitment flow

• Screen - Interview - Second Interview - Offer

• Start date: ASAP

Location

US-Remote